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Do We Still Need Physical Photos?


"Anyone who has ever held an instant photo in the palm of their hand will have experienced the inexplicable wave of emotion as the captured memory in the frame moves slowly back into focus. But surely in our digital world where millions of images are available at our fingertips, that one simple photograph means very little to us – right? This is the question we posed to our community as part of our Project8 competition last week, inviting them to submit a photo together with their response. Here are some of the answers we received, reminding us why we do what we do every day."

“Physical photos are still so valuable today because they are part of what transforms a living space to a home. We're comforted by displays of photos that capture special moments and people in our lives.” – The Impossible Project