We conducted our first ever customer survey in April. One of the features of our new Email Marketing provider (MailChimp if you're curious) is the ability to create quick customer surveys. We asked 10 questions, half were multiple choice, the other half were open ended questions such as, "Why do you choose to purchase handmade Albums and Journals from Rag & Bone Bindery". We were overwhelmed by your responses! Not only did we receive better than average response rate according to MailChimp, but your kind and thoughtful comments made our day!
Everyone who participated received a $10.00 gift card to use anytime at Rag & Bone Bindery and one lucky winner received a $50.00 gift card. And the winner is:
EDWARD FROM CHAPPAQUA, NEW YORK
Congratulations Edward! Everyone else, THANK YOU for participating. We'll use the thoughts you shared as a springboard for product development and promotions this year. If you're curious: 60% of responses came on the first day. 81% of you responded that we should offer MORE products - the response to this question was a great help and we look forward to designing even more new products with confidence this year! 82% of you said we send out just as many emails as you expect from our company, which was great to read since we send out two mailings each week. We're glad to know you find them helpful! 87% of you know our products are made by hand, but only 11% knew that Rag & Bone Bindery is a member of the Guild Of Bookworkers, and the Book Arts Guild and that Jason Thompson is the author of books about Bookbinding.
Again a BIG THANK YOU and we look forward to doing this again soon!
- Jason Thompson